CRM for sports center and sports school
Classberry — CRM system for sports centers and sports schools. Software for sports schools that provides full automation of your sports center: athlete management, training schedules, membership management, finances, and client relations — all in one convenient system.
Suitable for sports centers, sports schools, martial arts clubs, and multi-discipline sports complexes.
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Classberry CRM system offers:
Classberry — CRM system for sports centers that unifies all management processes in a single platform: athlete and membership tracking, training schedules with coaches, financial reporting, and marketing. The system helps owners and administrators of sports centers eliminate chaos in record-keeping, reduce time spent on routine tasks, and focus on growing their center. Setting up Classberry takes just 10 minutes — and the very next day your sports center operates in a fully automated mode.
A complete set of tools to automate your sports center
How many times a day does your sports center administrator answer questions like: "How many sessions do I have left?" or "When does my membership expire?" With Classberry, these questions are resolved automatically — athletes can see everything in their personal account, and the administrator no longer wastes time on routine tasks between training sessions.
With Classberry CRM you can:
- instantly answer any athlete's question about attendance, remaining sessions, debt, or freeze — or give them access to an online account where they can track everything on their own;
- track attendance for training sessions across different sports on a membership basis, without losing a single payment or session;
- automatically send reminders about expiring memberships and outstanding debts;
- quickly and conveniently mark athletes via an electronic register — sorting them into groups by age and skill level;
- generate attendance reports for group and individual training sessions in seconds, and build dozens of other reports in just a few clicks.
"Club cards? Why? Everything works fine as it is."
That's what managers think until they experience the benefits firsthand. Here's what experienced sports center owners say after implementation:
- Quick and easy athlete check-in — simply scan the sports club card, and the training session attendance is recorded automatically.
- Increased administrator efficiency — no more manually searching for athletes in the database by last name or phone number. The card scanner does it in seconds, and the administrator can spend the freed-up time on more important tasks.
- More returning visitors — a club card in the wallet constantly reminds athletes about your center.
- Increased brand recognition of your sports center among new audiences.
- The club card becomes a special feature of your sports center — an athlete with a beautiful premium card feels like part of the team, which positively impacts loyalty and average spend.
Don't miss a single lead from your website or social media pages.
Add contact forms and online booking to all your web resources — and potential athletes can submit a request for a trial training session at any time, without having to work around your center's business hours.
If you don't give a client the opportunity to sign up for a trial session right here and now — your competitors will.
Additionally, each athlete gets a personal online account: they can purchase a membership, pay off a debt, top up their deposit, check their membership expiration date, remaining sessions, visit and purchase history, and independently book or cancel training sessions.
- Embed contact forms on your website instantly, without involving developers.
- Create and customize new lead forms for promotions, trial sessions, and news on your own.
- Receive trial session requests directly in the CRM system with automatic notifications.
- Monitor how quickly managers process requests and track results in the system.
What could be better than automating routine administrator work while giving your athletes more freedom?
Let athletes book their own training sessions: they can choose a discipline — boxing, karate, gymnastics, track and field, etc. — and schedule training online at any time of day, while your administrators stop being tied to the phone managing room availability.
Give your athletes:
- the ability to book training sessions for various disciplines online through their Personal Account;
- the ability to cancel a booking through their Personal Account according to your terms (booking can be canceled no later than n hours in advance);
- the ability for leads to book online directly from the schedule on your website — the administrator will receive a notification and can confirm the booking.
Full-scale financial management! Classberry CRM supports over 15 types of financial transactions.
Over 15, you ask? We just sell memberships.
For comprehensive accounting of most business processes in a modern sports center — this is essential.
Within the system you can manage and track financial operations such as:
- selling training memberships, single visits, and sports equipment;
- debt payments and deposit top-ups;
- membership refunds;
- one-time fees (master classes, competitions, sports camps);
- room and sports equipment rentals;
- fund transfers between accounts or branches;
- purchasing sports equipment and gear;
- payroll for coaches and staff;
- cash register handover between administrator shifts;
- various discounts and card payment fees.
In addition, the system supports multiple cash and non-cash accounts within a single branch or organization, integration with online cash registers (POS), payment systems such as WayForPay, and more — all with comprehensive financial reporting.
Your sports center doesn't have a personal account for athletes yet? Set it up in just a few minutes — and athletes gain full independence.
What your athletes will get:
- the ability to renew memberships online — athletes independently choose and pay for memberships, products, and top up their deposit;
- view all their memberships, training schedule, results, and bookings — without extra calls to the administrator;
- full independence: booking training sessions, canceling reservations, and paying off debts without contacting center staff;
- 24/7 access from any device with an internet connection — the personal account is responsive, adapts to screen size, and requires no installation.
Classberry CRM lets you work not only with your current athletes but also automate lead generation and new athlete acquisition.
- Manage potential athletes on the Lead Board.
- Create contact forms for your website.
- Track inquiry sources and communication channels.
- Set and change athlete statuses.
- Use the Sales Funnel.
- Tag athletes by sport, age, or level.
- Use marketing reports: client base growth, forgotten clients, rejection reasons, lost clients report, and more.
How much time do you spend generating the reports you need?
Does it ever happen that strategically important reports keep getting postponed because of daily routine?
Classberry CRM has all the reports you need, built instantly based on your sports center's statistical data: room occupancy, discipline popularity, coach profitability, and much more.
- Client base growth.
- Room and discipline occupancy.
- Profit and loss report.
- Full financial report.
- P&L report.
- Discipline and program popularity.
- Coach profitability, active and sold memberships, and more.
With Classberry CRM you get over 50 reports across various dimensions, developed based on years of real-world experience from sports center and sports school managers.
With us you get quality
service and reliable data protection
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Client testimonials
We connected the CRM system in September 2023
The system is easy to use, there are recorded instructions for
every step, so it's quite easy to figure out. The tech support
team is always available, helping and consulting on any
questions.
We are very satisfied with the chosen service. It helps us
quickly manage client records and issue memberships at our
center, and also provides reliability for our clients — they can
get a statement of their visits and payments for the entire
period of cooperation with us at any time.
The ease and accessibility of use allow both the director and the
administrator to remotely monitor and make necessary changes to
the program.
Convenient reporting and up-to-date income/expense information
allow us to plan our spending on center development and service
expansion.
Thank you for the convenient service and timely issue resolution.
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