CRM for swimming pool
Classberry — suitable for swimming pools and children's pools of any format.
Track visitors, create swimming lesson schedules, manage memberships, control finances, and accept online bookings — all in one convenient platform.
Perfect for swim schools, swimming pools, and children's pools.
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Classberry CRM system is:
Classberry — a CRM system for swimming pools that unifies all management processes in a single platform: visitor and membership tracking, lesson scheduling with coaches, financial reporting, and marketing. The system helps pool owners and administrators eliminate chaos in record-keeping, reduce time spent on routine tasks, and focus on growing the business. Setting up Classberry takes just 10 minutes — and the very next day your swimming pool operates in a fully automated mode.
A complete set of tools to automate your swimming pool operations
How many times a day does your pool administrator answer the question: "How many sessions do I have left?" or "When does my swimming membership expire?" With Classberry, these questions are resolved automatically — visitors can see everything in their personal account, and the administrator no longer wastes time on routine tasks during peak hours.
With Classberry CRM you can:
- instantly answer any visitor's question about their swimming membership, remaining sessions, balance due, or freeze status — or provide access to an online account where they can check everything on their own;
- track swimming memberships, single pool visits, and group sessions by skill level — from children's to adult groups;
- automatically send reminders about expiring memberships and outstanding balances;
- conveniently and quickly mark attendance through an electronic journal — sorted by lanes, groups, and time slots;
- generate attendance reports for group and individual swimming sessions in seconds and build dozens of other reports in just a few clicks.
"Club cards for a swimming pool? Why? Everything works fine as it is."
That's what managers think before they experience the benefits. Here's what experienced pool owners say after implementation:
- Fast and simple check-in at the entrance — just scan the club card, and the pool visit is recorded automatically.
- Increased administrator efficiency — no more manually searching for visitors by last name or phone number. The card scanner does it in seconds, freeing up time for more important tasks.
- More returning visitors — a club card in the wallet constantly reminds them about your pool.
- Increased brand recognition among new audiences.
- The club card becomes a signature feature of your pool — a visitor with an attractive premium card feels part of a community, which positively impacts loyalty and average spend.
Don't miss a single lead from your website or social media pages.
Add contact forms and online booking to all your web resources — so potential visitors can submit a request for a trial swimming lesson or sign up their child at any time, without adjusting to the pool's working hours.
If you don't give visitors the opportunity to ask a question here and now — your competitors will.
Additionally, every visitor gets a personal online account: there they can purchase a swimming membership, pay outstanding balances, top up their deposit, view their membership expiration date, remaining sessions, visit and purchase history, and independently sign up for or cancel a lesson.
- Embed contact forms on your website instantly, without involving developers.
- Create and customize new lead forms for promotions, children's swim groups, and seasonal offers.
- Receive leads directly in the CRM system with automatic notifications.
- Monitor how quickly managers process leads and track results in the system.
What could be better than automating routine administrator work while giving your visitors more freedom?
Let visitors book their own sessions: they can sign up online for swimming, aqua aerobics, water polo, or a private training session with a coach at any time of day, while your administrators stop being constantly tied to the phone, managing lane and group availability.
Give your visitors:
- the ability to book swimming lessons online through their Personal Account;
- the ability to cancel a booking through their Personal Account according to your terms (bookings can be cancelled no later than n hours in advance);
- the ability for leads to book online directly from the pool schedule on your website — the administrator will receive a notification and can confirm the booking.
Full-scale financial management! Classberry CRM supports over 15 types of financial operations.
Over 15, you ask? We just sell swimming memberships.
For comprehensive accounting of most business processes in a modern swimming pool — this is essential.
Within the system you can manage and control financial operations such as:
- selling swimming memberships, single pool visits, and related products;
- debt payments and deposit top-ups;
- membership refunds;
- one-time fees (swimming masterclasses, competitions, kids' camps);
- additional income and expenses;
- fund transfers between accounts or branches;
- product purchases;
- salary payments to coaches and other staff;
- cash register handover between administrator shifts;
- various discounts and card payment fees.
Additionally, the system supports multiple cash and non-cash accounts within a single branch or organization, integration with online cash registers, payment systems like WayForPay and others — all with comprehensive financial reporting.
Your swimming pool doesn't have a personal account for visitors yet? Set it up in just a few minutes — and give your clients complete independence.
What your visitors will get:
- the ability to renew swimming memberships online — clients independently choose and pay for memberships, products, and top up their deposit;
- view all their memberships, lesson schedules with coaches, and bookings — without unnecessary calls to the administrator;
- full independence: booking swimming lessons, aqua aerobics, cancelling reservations, and paying off balances without contacting pool staff;
- 24/7 access from any device with an internet connection — the personal account is responsive, adapts to screen size, and requires no installation.
Classberry CRM allows you to work not only with existing pool visitors but also automate lead generation and attract new clients to your swimming pool.
- Manage potential pool visitors on the Lead Board.
- Create contact forms for your pool website.
- Track inquiry sources and communication channels.
- Set and change client statuses.
- Use the Sales Funnel to increase the flow of new visitors.
- Tag clients with labels.
- Use marketing reports: client base growth, forgotten clients, cancellation reasons, lost visitors report, and more.
How much time do you spend generating the reports you need?
Do you know which lanes are the busiest, which time slots are most popular, and how many of your pool visitors renew their memberships?
Classberry CRM has all the reports you need, built instantly based on your swimming pool's data.
- Client base growth.
- Forgotten clients.
- Profit and loss report.
- Full financial report.
- P&L report.
- Lane utilization and time slot popularity.
- Active and sold memberships, and more.
With Classberry CRM you get over 50 reports across various dimensions, developed based on years of experience from real swimming pool managers.
With us you get quality
service and reliable data protection
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Our clients' reviews
We connected the CRM system in September 2023
The system is easy to use, there are recorded instructions for
every step, so it's quite easy to figure out. The technical
support team is always available, helping and advising on
any questions.
We are very satisfied with the chosen service. It helps us
quickly track clients and issue memberships at our center, and
it also serves as a guarantee of reliability for our clients —
they can receive a statement of their visits and payments for
the entire period of cooperation with us at any time.
The ease and accessibility of use help both the director and
administrator remotely control and make necessary changes to
the system.
Convenient reporting and up-to-date income/expense information
allow us to plan our spending on the center's development and
expansion of services.
Thank you for the convenient service and timely issue resolution.
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